Zydus Wellness on Saturday stated it has roped in Bollywood actor Katrina Kaif as model ambassador of its low calorie sweetener model ‘Sugar Free’. “Bringing Katrina Kaif on board as Sugar Free’s new model ambassador is a step towards accelerating this progress and strengthening our place because the market chief,” Zydus Wellness Chief Working Officer and Director Tarun Arora stated in a press release.
Katrina’s ardour in the direction of well being and health resonates strongly with the corporate’s model values, he added.
“We need to construct on her immense reputation and following to succeed in newer audiences trying to take step one towards health,” Arora famous.
As part of this affiliation, Kaif can be the face of the mum or dad model Sugar Free and its extensions – Sugar Free D’lite goodies.
Sugar Free has a powerful presence in India with a 94 per cent market share of the sugar substitute class, the corporate stated.
The model is properly distributed throughout the nation, with a presence in 4.5 lakh shops, it added.
Zydus Wellness has numerous manufacturers as properly like Complan, Everyuth, Nycil, Glucon-D, Sugarlite and Nutralite.
Headquartered in Ahmedabad and Mumbai, the Zydus Wellness enterprise spans over 20 nations and three continents.
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