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Life Insurance, But Make It *Sexy*

Why You Need to Talk About Life Insurance With Your Partner

Talking about life insurance can be a major downer. It's often only thought about in the wake of tragedy, disaster, and the loss of our loved ones, so voluntarily choosing to talk about your own inevitable mortality can be wildly uncomfortable. But the fact is, life can throw us some really unpredictable curves when we least expect them, so the life insurance conversation is a really important one to have with your wife, husband, or long-term partner. (And the sooner, the better.)

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Maybe you've tried to bring up the topic before, but it just led to arguments and awkwardness. Or maybe you've avoided the topic altogether. After all, not only is money a sensitive topic to begin with, but combine that with the sweat-inducing thought of planning for death and, yeah, life insurance is pretty much the last thing anyone wants to think about. The good news is that, although the life insurance “talk” can be difficult, it really doesn't need to be. 

How do we know? Well, we spoke to Jessica Lepore, Founder of Surevested, an innovative, AI-powered life insurance search engine with transparent results (and no pushy salespeople!) that helps connect folks with thousands of life insurance policies from top carriers.

“Talking about life insurance is generally not the most romantic topic to bring up between partners, especially those who are young and healthy, and even more so for those who are newly committed,” points out Lepore. “However, discussing life insurance is truly one of the most important conversations you should have and one you probably didn't think you would need to have so early on.”

Bankrate reports that 38% of millennials avoid even looking into life insurance coverage because they think they won't qualify, while 42% think that a policy would be too expensive. In fact, millennials estimate that a $250,000 term life policy for a young, healthy individual would cost at least $1,000 per year. However, in reality, it could actually be as low as $160 per year!

That’s why we’re shining a light on what could otherwise be a pretty dark topic to show you why life insurance is among the most important purchases you’ll ever make, and how you and your partner can get the conversation rolling without it being weird or all "doom and gloom" either.

First of All, Why Is Life Insurance Important?

No one wants to think about their own mortality or that of their loved ones. Pardon our French, but frankly, it's a fucking bummer. But for just a moment, think about how earth-shattering it would be to lose your partner, and then imagine having to worry about mounting financial burdens on top of that loss. Or, vice versa, imagine your partner having to go through all of that, alone, after losing you.

In sharing your life with another person, that often means also sharing your home, your bills, your children, your pets … the list goes on. Could one of you afford all of that, completely on your own? 

For most people, the answer is a resounding and eye-opening “Nope, not a chance!” But having life insurance can really alleviate those money woes for a period of time after loss, including mortgage payments or rent, school tuition, student loan bills, burial costs, and the myriad of other living expenses that life throws our way.

"Far beyond just a policy with a payout, life insurance is the ultimate peace of mind and security for the people who mean the most to you," says Lepore. "No amount of money could replace your loved one, but removing the financial burden that quickly arises if something were to happen to either partner will make a world of a difference."

In sum, having the foresight to get life insurance would give you or your partner one less thing (okay, several things) to worry about on top of the pain of loss. It's kind of like the very last gift you could give each other, and as Leopre adds, it will allow them to continue on when you aren't there.

When and How to Talk to Your Partner About Life Insurance

Once you separate the idea in your mind that life insurance is more about focusing on the family left behind than it is about dwelling on death, Lepore posits that talking about it is really no different than the conversations you'd have with your partner around other financial topics, such as joint savings accounts or retirement plans. You may feel that there's no "right" time to bring it up, so you might as well just jump in by blocking out a few hours on a non-busy weekend to do some research and look into plans. Or, you may finally realize its importance and value after a major life event takes place—like getting married, buying a home, or having kids—though those milestones are not prerequisites to securing life insurance, by any means.

"It is a common misconception that you only need life insurance if you're married or have children," notes Lepore. "Though those are two really important financial commitments you make, there are so many other important reasons why having this type of protection is critical."

She suggests broaching the topic of life insurance at any point when you and your partner are both contributing towards a payment, such as rent or a mortgage. By charting out your income compared to how much you spend on non-negotiable financial commitments, it will become quite clear that what you can afford together would probably not be easy if one of you were forced to do it alone. And this would be the ideal time to slip in a mention of life insurance and its benefits in the case of a loss.

"I know firsthand how intimidating having that conversation may seem," Lepore admits. "[But] I can list a million reasons why getting life insurance is truly the most important purchase you will ever make."

No matter how you ultimately jump into having “the talk,” Lepore recommends that couples start the conversation around life insurance as soon as possible, especially considering the fact that the premium amount increases eight to ten percent for every year of age (on average), according to Bankrate.

and that they research it thoroughly to find the best fit for their needs and means.

How to Begin the Search for Life Insurance

So you've had the talk with your partner and you've convinced them that life insurance is the next big step to take in your relationship. What now?

“The majority of people know little to nothing about life insurance, the different types available, or even what type of coverage they should look for,” Lepore says, pointing to the internet as the ultimate resource.

Her website, Surevested, is just one place where people can go to find a ton of free information on the topic. The site was started with the purpose of making life insurance more transparent and accessible than ever before—a mission they hold strongly to this day. The site even has easy-to-use calculators to help couples not only learn what life insurance options are available, but which ones are a good fit for them personally.

However, if the wealth of information still has your head spinning (trust, you're not alone), you can always talk things out with an unbiased expert at Surevested who can help guide you in the right direction when you're ready. Even better, none of them are tied to one particular company, so they won't make you feel uncomfortable or pressured to choose a policy.

"Surevested takes away all the stigmas attached to the life insurance process," Lepore points out. "We don't have pushy salespeople, we don't forward your information to a call center, and we offer a variety of carriers and policy types so the policy is just as unique as you are."

She adds that taking out an insurance policy—even a small one—can guarantee that your loved one can continue to live in your home, pay off any debts, and continue on without the financial burden of your loss. And places like Surevested are here to make the process of finding the perfect policy as quick and painless as possible. So with a little research and an open mind, you can easily transform the conversation around life insurance from a touchy subject to something you wish would have done sooner so you could rest assured knowing that you have the ultimate safety net for your loved ones.

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