Black Friday 2021 is on at Amazon: Save big on sales happening now

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

If you’re ready to hunt for big deals this holiday season, you are not the only one — Amazon knows this and has responded accordingly. The online retailer hasn’t wasted any time getting a jump on the holidays and rolling out early Black Friday deals all month long. 

Then, last week, Amazon dropped a press release, teasing the deals you can expect from its 48-hour main Black Friday sale, which will run from Nov. 25 to 26. The details about what will actually be discounted and for how much are pretty fuzzy, but in the meantime, their early deals have shown now sign of slowing down.

There’s already a huge selection of items on sale, and with their main event less than a week away, Amazon dropped yet another wave of deals just this morning. There are huge discounts on brand-new Amazon devices, many of which are on sale for the first time ever. You can see some of the best deals in this early Black Friday sale included in this new wave and some older sales that are still valid below.

Because Amazon is constantly changing its Black Friday deals, you can expect this page to update frequently. All prices are accurate as of Saturday, November 20. Check back for the most current information on the best deals available from Amazon.

Brand New Early Black Friday Deals from Amazon


This 2021 model of the Fire HD 10 Plus is Amazon’s most advanced tablet to date. It features 4GB of RAM (twice as much as the previous generation) and a stunning 1080p 10.1″ display. And at 42% off, this is the absolute lowest price we’ve seen. 

It is also price matched at Best Buy.


Amazon’s smallest smart display has just a 5.5-inch screen, but comes with all of Alexa’s best features. It has a 2-megapixel camera with a physical shutter, and you can get it in glacier white, charcoal or the newest option, deep sea blue (pictured above). For 47% off, this is the all time lowest price we’ve seen.

See Dale Smith’s review here.



These outdoor security cameras work with Alexa-enabled smart devices so you can keep an eye on your home, even when you’re away. They take only minutes to set up and can run for two years on just two AA batteries. This is the lowest price we’ve seen on this two pack and for only $10 more, you can get them in a bundle with an Echo Show 5.


This bundle is on sale for the same price as just the Ring doorbell on its own, so you’re essentially getting the Echo Dot for free. The Ring doorbell can send notifications about who’s coming and going straight to your phone, and with the Echo Dot you can even chat directly with visitors.

More Black Friday Amazon deals available now


This is Amazon’s newest piece of streaming hardware, and this happens to be the first discount the company is offering on it. The Fire TV Stick 4K Max was released late in 2021 and offers some big feature additions like Wi-Fi 6 support, improved power and better gaming abilities. At this price, it’s easy to justify grabbing one for your spare TV or upgrading your current Fire TV Stick to one of these instead.

Check out the full CNET Fire TV Stick 4K Max review for more info.

Lori Grunin/CNET

It’s been relatively hard to find good webcams in stock lately, and even more rare to find them on sale. For a limited time, the Razer Kiyo streaming webcam is 30% off at Amazon ahead of Black Friday. It features a built-in ring light with adjustable brightness, 1080p video at 30 FPS and more. This is perfect for work video calls and game streaming, so be sure to grab one now.


Regardless of whether you prefer to game on Xbox or PlayStation, Amazon has a limited-time deal that saves you $20 on Far Cry 6, even for next-gen consoles. This discount brings Far Cry 6 down to a new all-time low, but be sure to act quickly as this sale is only good for a short time.

For more information, be sure to check out the CNET Far Cry 6 review now.


The latest iteration in Bose’s QuietComfort line just came out at the end of September and they are already on sale. This limited-time discount drops them to the lowest price we’ve seen. Both colors of these noise-canceling headphones are discounted. They offer up to 24 hours of battery life on a single charge, have Quiet and Aware modes, charge via USB-C and much more. 

Check out the full CNET Bose QuietComfort 45 review now.

Sarah Tew/CNET

This simple streaming stick can bring you all of your favorite shows and movies in stunning 4K HDR resolution. This new 2021 model debuted at $50 and is already down to $29.

Read our Streaming Stick 4K review.


David Carnoy/CNET

Want some of the best-sounding noise-canceling headphones we’ve heard this year — or ever, for that matter? Sorry, Apple: These Sonys take the prize. And they’re currently available at the best price of the year.

Read our Sony WF-1000XM4 review.


Amazon/Screenshot by CNET



The Omni series is the high end of a brand new line of TVs made by Amazon directly. Taking the Alexa voice remote one step further, the Omni series features a microphone built directly into the TV. It allows easy browsing using only the sound of your voice, so you can stop worrying about losing track of your remote. Released only earlier this year, this is the first time we’ve seen these TVs drop in price at all.


This 4K UHD smart television comes preloaded with Fire TV, which gives you instant access to your favorite shows and movies through your favorite streaming service apps. The Alexa remote has a built-in microphone so you can browse using only the sound of your voice.

David Carnoy/CNET

These minimalist Bluetooth headphones are a great midrange choice for everyday use. They boast 30 hours of battery life and are compatible with virtual assistants such as Siri and Google Assistant.


This Samsung A650 soundbar includes a built-in center speaker and a wireless subwoofer for a more immersive experience. Programmed to optimize your listening experience, the soundbar will adapt to whatever video content you’re watching to give you the highest quality sound.


This DIY cutting machine is a great deal for the arts-and-crafts crowd. Capable of cutting over 100 different materials, including vinyl, faux leather and poster board, it can be used to make custom stickers, apparel, cards and more. Just upload your design to Circuit’s free design software design space and start creating.


With its 10 days of battery life and waterproof design, this sleek wellness tracker features 24/7 monitoring to track your heart rate, sleep patterns and estimated calories burned. This sale also includes a free year of Fitbit Premium, which offers more detailed insights on your fitness progress and personalized step-by-step programs for even greater improvement. 

Update, Nov. 13: This deal has expired, but you can still get it for $10 in savings, and the Fitbit Inspire 2 in Rose is available for $20 off the retail price here.

The best Black Friday Amazon deals coming soon

On Nov. 15, Amazon dropped a press release outlining the deals you can expect from their big 48-hour main Black Friday sale which kicks off next Thursday, Nov. 25. We’re scouring the release now so we can bring you the best sales they have to offer. Check back here soon for a list of the deals you’ll see next week.

Expired Amazon Black Friday deals


When you’re coming home after a long day at the office, the last thing you want to do is tidy up. So let the Roomba j7 do the work for you. You can activate this Wi-Fi connected robot vacuum with just your phone, even when you’re away.


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