The wearable market as a complete grew 5.6 % final quarter, largely as a consequence of gross sales of smartwatches on the expense of fundamental bands, based on analysis agency Canalys. The increase was pushed by Apple, which continues to dominate the market with its Watch fashions.
As Canalys famous, smartwatch gross sales took over from fundamental bands (sports activities bands, and so forth.) again in This fall 2020 and now account for 62 % of all wearable band shipments. Apple now accounts for 31.1 % of the smartwatch market and 19.3 % of the wearable band market general, second solely to Xiaomi in variety of shipments.
Samsung additionally notably grew by 114 % when it comes to smartwatch shipments year-over-year, and will see additional success with its newest Galaxy Watch 4 now powered by Put on OS 3, collectively developed with Google. Fitbit additionally noticed a 20.6 % increase in smartwatches over gross sales this time final 12 months, powered by its Versa 2 and Sense fashions.
Within the fundamental band area, Xiaomi now leads the best way in gross sales with a 19.6 % share — simply forward of Apple — led by its Mi Good Band 5 and 6 fashions. Nonetheless, these merchandise are considerably cheaper with retail costs of round $35 and $55, respectively.
General, shoppers are most their well being whatever the product class. “Well being monitoring is probably the most distinguished use case for smartwatches,” stated Jason Low from Canalys. “The power to ship cutting-edge health-tracking options and to supply customers significant information and actionable well being insights will set winners and losers aside.”
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